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Disappearing TV

Peel off the coat of technology and parameters, and explore the origin of design and humanity.

Television in the traditional sense is in an awkward period. It’s probably not the first time you’ve seen such an argument, but it’s undeniable that TV’s influence is not as great as it used to be.

People will still be chasing the latest TV series day and night, but the equipment used to watch is not necessarily the big screen in the center of the living room; My friends talked about the interesting video I saw last night, probably from a social app in my mobile phone.

A forecast released by zenith, a market research organization, shows that from 2019 on, people will spend more time on the Internet than watching TV every day, and the gap will widen.

Disappearing TV

When our attention is attracted by the new media form, the transmission way of content will also change, which naturally takes away the vitality of the original hardware carrier. Everything happens imperceptibly. When I suddenly realize it, I may not remember when I turned on the TV last time.

But traditional TV manufacturers are still trying to revitalize the whole market. After the iterative advancement of 3D, HDR, 4K and intelligence, they now hope to give TV more attributes and positioning, in order not to let TV disappear completely.

Fold, splice, rotate? Just to look different

From the original function machine to the present smart phone, the screen dominates the change of mobile phone form, and as the carrier of information output, consumers’ pursuit of size seems endless.

The same applies to TVs and displays. All electronic devices that need to hold the content on the screen can’t escape the curse of increasing size, strengthening color, reducing thickness and eliminating borders.

However, the screen itself has not stopped at the extent of only changing the size, from 4K to 8K, from bending to folding. When the screen resolution has far exceeded the limit of the naked eye, TV manufacturers have begun to focus on the shape change of the device itself.

In this year’s CES, LG’s signature TV has become the most eye-catching device. Its flexible OLED panel is not only thin enough, but also can be rolled up and stored in the box at the bottom like hanging pictures.

The change that follows is to downplay the positioning of the TV itself. In our traditional thinking, TV can only exist in the living room with a black screen image when it is not in use, just like the sofa, desk, chair and cabinet at home. The difference is that the form is monotonous, not beautiful.

But the LG model is special. It has three different modes: when the screen is not unfolded, you can think of it as a speaker; The screen only shows the upper part, which can be used to display basic information such as weather, date and time. It is a large intelligent display; Only when the screen is fully unfolded can it be a real TV.

Let the user decide whether the screen is exposed or not, also indirectly solve the embarrassment of the TV in the idle state.

Also noteworthy is Samsung. As early as during CES, the micro LED Panel on display by Samsung tried to integrate the modular concept into TV products.

This kind of panel absorbs the self luminous characteristics of OLED screen, and can be designed as borderless as possible, which means that users can splice the screen into different sizes according to their own needs.

Samsung, for example, once built a 219 inch TV wall at CES. Literally, it is just like a high wall standing in front of your eyes, magnificent.

The other is Samsung’s sero in South Korea. In order to attract heavy users of instagram and short videos, sero also has a rotatable bracket, so you can use it horizontally or rotate it 90 degrees to watch those vertical videos. It is a hybrid product that combines traditional TV sets with new trends and quietly changes the use of TV sets.

Add a little art and design, integration of modern home

Today’s technology companies are eager to package their consumer electronics products as fashion goods, even luxury goods. You can see similar trends from smart phones or wearable devices.

Nowadays, TV equipment is also hiding its own technology side as far as possible, moving towards the direction of fashion.

In the Milan Design Week held last month, we saw a lot of equipment combined with home. If you’re looking for a common feature for these devices, it’s probably “they don’t look like a decent TV.”.

For example, Bang & Olafsen shows a TV called beovision harmony, which can change its shape according to the way users use it. By default, the 77 inch screen is hidden behind two speaker panels made of oak and aluminum, so you don’t usually see a black screen.

If you want to watch TV, you can press the button at the top of the panel, and the two panels unfold in a V-shape, driving the rear screen up.

Let’s go back to Samsung. Since 2015, Samsung has teamed up with French design studios Ronan and erwan Bouroullec to launch the serif TV series focusing on home furnishings. The front still retains the screen, but the back is made of cloth. There are also brackets at the top and bottom. From the side, it is a capital “I”.

In Samsung’s view, traditional TV only focuses on the technology of image quality and performance, but for serif, TV can be transformed into a lifestyle platform and integrated into our daily space.

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